Ray Kim
201 N. Westshore DR #2704
Chicago, IL 60601
(303) 859-0265 / ray@userexperiencedesign.com
Download Resume

Professional Summary
User Experience Architect (Information Architecture, Interaction Design, Usability Specialist) and Web Producer with over 9 years experience, specializing in the online travel and entertainment industries. Translates requirements into effective and innovative solutions using strong analytical skills and sense of user experience design principles. Produces concepts to illustrate functional design ideas, roadmap product strategy and define project scope. Designs and documents user task flows and communicate UI requirements through detailed functional specifications. Delivers wire frame and HTML prototypes. Conducts and observes usability tests, provides recommendations, and refines designs.
  • Proactive, Handles Multiple Projects, Quality-Driven And Meets Deadlines.
  • Team Player With Strong Sense of Commitment and Accountability.
  • Strong Oral, Written Communication, and Interpersonal Skills.
  • Creative and analytical, highly effective problem solver with an excellent work ethic.
    		•

    Work Experience
    Orbitz - Chicago, IL / Feb. '06 - Current
    Orbitz operates leading travel brands in the US and abroad.
    Information Architect
    Work with a cross-functional team throughout the lifecycle. Improve the customer experience by working with product leaders, visual designers, and software developers to introduce new and enhanced product functionality. Enable project team to define requirements, scope and timelines by producing product concepts and page flows in Visio. Lead stakeholder interviews and utilize customer and market research to formulate design strategy. Refine and iterate designs incorporating customer feedback and testing throughout the product lifecycle. Document UI requirements in detailed functional specs.
  • Coordinated eye tracking study to gain insight into improving the user interface and user experience.
  • Created original concepts to display guest reviews using Rich Internet Application (RIA) techniques.
  • Lead Interaction Designer to overhaul UI for sister company RatesToGo that operates in multiple markets and languages. Conducted stakeholder interviews and produced original concepts using RIA techniques. Observed usability tests and provided recommendations to refine and improve the design.
  • Conducted competitive and heuristic analysis for Dynamic Packaging market for sister company NeatTravel that operates its white label product for top brands such as Yahoo!, United, and AAA.
  • Lead Interaction Designer to redesign the Hotel shopping process. Created original concepts to enhance the user’s ability to comparison shop hotels and view content utilizing RIA techniques.
    		•

    TravelCLICK - Boulder, CO / May '05 - Jan. '06
    TravelCLICK is a leading hotel b2b software solutions provider enabling hoteliers to maximize profitability from electronic channels.
    Information Architect and Software Designer
    Reviewed and analyzed business rules, process and workflow. Identified business requirements. Designed User Interface prototypes in Visio. Built HTML prototypes for internal and client demonstrations. Documented UI behavior in detailed functional design specifications. Worked closely with business stakeholders, project management, developers and QA to ensure smooth delivery of effective solutions. Worked with off-shore and remote development groups and business leaders.
  • Conducted stakeholder interviews. Produced HTML prototypes to demonstrate functional design and obtain stakeholder approval.
  • Created original concepts and produced detailed specifications for a content scraping, data management, and content publishing application.
  • Analyzed business workflow and process to add new features to the corporate intranet.
    		•

    CheapTickets - Denver, CO / Aug. '01 - Apr. '05
    CheapTickets is the world's fourth largest online travel agency with over $1 billion in annual revenue and 8 thousand daily transactions.
    Senior Information Architect / 2005-2005
    Information Architect / 2002-2005
    Associate Information Architect / 2001-2002
    Conducted stakeholder interviews, competitive and heuristic analysis, researched case studies, and analyzed metrics to define requirements and guide design decisions. Worked closely with cross-functional team to design, test, develop, and improve web site functionality and user experience. Designed and built prototypes using wire frames and HTML. Conducted and observed usability tests to validate requirements and design decisions. Recommended usability enhancements and worked with team to implement. Documented user interface requirements with use cases, wire frames, and page flows.
  • Created use case model, page flows, and concepts to overhaul the shopping checkout process to coincide with a re-branding marketing campaign. Increased purchase conversion rate by 40%.
  • Conducted competitive analysis on the online travel industry to increase conversion by gaining quick insight into improving the UI and user experience.
  • Lead IA to create a new process and application to create, manage, and publish content.
    		•

    User Experience Design LLC / 1994 - Feb. '06
    User Experience Design is my personal UX consulting business. I have freelanced since 1994 and incorporated User Experience Design, LLC in 2005.
    Principal
    Provided business development and strategy consultation for Grammy Award winning artists. Conducted stakeholder interviews. Identified requirements, established IA and creative standards, and published functional specs. Developed and implemented online marketing and merchandising plans. Produced original content including interviews, photography, and digital video. Wrote copy for monthly email newsletter.
  • Clients include: Bob Marley, Damian Marley, Ghetto Youths, Tuff Gong Books
    		•

    Island Outpost - Remotely from New York, NY / 1999 - 2000
    Island Outpost is a luxury boutique resort management and marketing company.
    Web Master and Director of Internet Marketing
  • Conducted stakeholder interviews to create and manage web sites.
  • Implemented online booking engine offering real-time availability, pricing, and reservations.
  • Analyzed business proposals, distribution and marketing opportunities.
    		•

    Island Trading - New York, NY / 1996 - 1999
    Island Trading is a holding company providing business and Internet marketing services to its assets in the film, music, publishing, retail, hospitality, and health care industries.
    Director of Web Development
  • Created business models and plans to lead company's online strategy.
  • Managed every aspect of day-to-day operations for online retail operation.
  • Analyzed business proposals and partner opportunities.
    		•

    Education
  • Bachelor of Science, Marketing - New York University
  • Certified Usability Analyst Professional by Human Factors International, Dec. 2004
  • User Interface Engineering (2004) - Adv. Design and Usability Techniques Seminar
  • Human Factors International Courses (2004) - The Science and Art of Effective Web and Application Design; Practical Usability Testing; User-Centered Analysis and Conceptual Design; and Putting Research Into Practice.

    • Special Skills
    Proficient in Microsoft Visio, Word, Excel, PowerPoint, Microsoft Project, Macromedia Dreamweaver, Adobe Photo Shop, CSS and HTML. Abreast of the latest trends in usability principles, IA best practices, search engine optimization, accessibility and browser compatibility issues. Experience with Flash 5 and JavaScript.